Target Audience

The target audience I have selected for my music video is the teen/ young adult age group, particularly those whom follow rock/ punk scenes. This is due mainly to the nature of the song and the visual that I am hoping to portray. I feel that this age group works well also due to the fact that my hopeful actors are of the same age group, thus creating a sense of familiarity between the viewer and the video. This target audience will also allow me to get greater feedback on my video during and after production, due to the high level of students and teachers of the target age group within our centre. I feel that this target audience also gives me a lot more freedom and confidence in myself, as I am from the same age group and following and feel that I can accurately portray what is wanted in a video for this target market.