Production Schedule for Filming

I created a Production Schedule for Filming, to allow me a greater idea of just how much time I would need to complete the entire video and all of the processes that go with filming it on the day. I did not go into a great amount of detail when describing the shots, as when I refer to the production schedule I will understand what it means, and be able to refer back to my storyboard if any confusion did arise. My Production Schedule is shown below: 

The dates I plan to film on are the 26th and 27th October 2010

Animatic Motion Storyboard

Continuing with planning for my video and storyboard work, I filmed each panel of my storyboard and captured these in Adobe Premiere Pro. I then edited the clips so that they fit in time to the song that I am using for my music video. This gave me a greater idea of how I am going to achieve my video and how everything is going to fit in to place and where. Alongside this it has also given me more experience and practice of using Adobe Premiere Pro, which will be useful when it comes to editing my final video. My animatic motion storyboard can be watched via the video below.

Timeline and Storyboard

Timeline: To help me with planning my music video I created a time line in which I marked the different points in time that things would happen in my final video, and for how long. A lot of the shots will only be featured for 1-2 seconds however some are more lengthy and around 5-6 seconds. My video will feature a strong narrative storyline which intertwines with the lyrics of the song, with extreme close ups of performance cut in to the video. Creating the timeline helped me to realise any gaps or areas that needed filling in my idea for my video, and an idea of how the video would be recieved when finished. Below I have provided a shot of my timeline: 

Storyboard: After creating my timeline I began to construct a storyboard based on the timeline, to give a more visual example of my planning. I referred to the timeline and drew a visual representation of each cut onto post-it notes, which were ideal seeing as any mistakes I made wouldn't be permanent, and it also allowed me to switch the cuts around and see what might work best with the final product. Anything I couldn't display visually, such as angles, camera movements or shot differences, I made notes of underneath the panel.

Creating the timeline and storyboard have given me a much greater idea on how I am going to achieve my original music video, and has also created a guideline for me to refer to should I need it. Below are my sixteen pages of storyboarding:

E-Mail to copyright holder

I look forward to hearing from the team at Universal Records

Music Video Analysis: Two

Continuing with my research I chose to look at the video for "Talk To Me" by Peaches due to the fact that the video features a dark, sinister air of sexualization. I looked at this in depth as well as other techniques and styles used in the video that help to create this effect, and also included some images from the video.

Music Video Analysis: One

As part of my research, I completed an analysis on a music video. I chose to look at the video for "Zero" by Yeah Yeah Yeahs as the video uses a lot of similar styles and techniques that I intend to include in my original music video. I looked at and thought about a range of different avenues when analysing the music video, and also included examples of images from the video which my analysis refer to.

Target Audience

The target audience I have selected for my music video is the teen/ young adult age group, particularly those whom follow rock/ punk scenes. This is due mainly to the nature of the song and the visual that I am hoping to portray. I feel that this age group works well also due to the fact that my hopeful actors are of the same age group, thus creating a sense of familiarity between the viewer and the video. This target audience will also allow me to get greater feedback on my video during and after production, due to the high level of students and teachers of the target age group within our centre. I feel that this target audience also gives me a lot more freedom and confidence in myself, as I am from the same age group and following and feel that I can accurately portray what is wanted in a video for this target market.